The customer is king at BMG

14 Sep , 2018  

BMG Hardware & DIY in Bundoran and partner company Donegal Town Hardware provide a full range of building materials and unrivalled service levels to customers large and small across counties Donegal, Sligo, Leitrim, Fermanagh and Cavan. We had a chat with their management team to find out more about this exceptional family-run operation.

Brothers Tony and Brian McGowan established BMG Hardware & DIY in beautiful Bundoran, County Donegal in 1985. Martin McGowan and John McGrory established Donegal Town Hardware in 1998. More than three decades later, the businesses continue to go from strength to strength, serving builders, contractors, home owners and DIY enthusiasts across the north west of the island and generating direct employment for 60 people.

Friendly, knowledgeable, experienced and enthusiastic personnel are on hand in both stores, providing expert advice and guidance that goes above and beyond the call of duty.

This willingness to create the time necessary to go the extra mile for each and every customer, coupled with an all-encompassing range of tools, building materials, steel, plumbing and heating, DIY, paints, furnishings and general hardware, – all supplied at competitive prices and delivered free of charge – makes both BMG and Donegal Town Hardware the first port of call for thousands of regular customers from across South Donegal, North Leitrim, Fermanagh, Sligo and sometimes beyond.

Reflecting on the beginnings of this long-running business, Bernard McGowan – son of co-founder Tony – notes: “Tony and Brian spotted an opening in the area. They were both DIY enthusiasts who felt that customers’ needs weren’t being met locally and so they went for a model of all-out customer service, which remains very much the ethos today.”

From humble beginnings on the site of the old Marine Ballroom in the West End of Bundoran, BMG relocated to the Main Street 30 years ago before settling in its current well-appointed location in a purpose-built premises on a three-acre site outside town, just off the busy Bundoran / Ballyshannon bypass, in 2007.

Products and services are tailored to exact customer requirements. “The business was always trade focussed in the early days but also with an emphasis on DIY and helping the smaller consumer as well as the big builders,” Bernard notes. “BMG looked after everybody and had that DIY market to fall back on when the recession kicked in, also taking the opportunity to expand into other areas like agri and fuel etc.”

Building has bounced back to a degree, although not nearly as much in the north west as in and around the capital… “When things started to pick up again, BMG diversified into upgrading display areas in doors, floors, tiles, stoves and opened a garden centre three years ago.”

For the house builder and contractor, BMG stock everything to carry you through from foundation to the first fix and beyond. “BMG carry a huge stock to make sure we have whatever the customer is looking for,” Bernard continues. “You have to have the goods at your disposal and then be able to get them to your customer in double-quick time.”

As for the key to the business’ success over the decades, BMG’s management team are quick to point out that the staff at BMG are the greatest asset: “The people, definitely,” they state. “We have absolutely fantastic people, some of whom have been here 30 years. We’ve brought a lot of experts into our various departments and customers trust these people and regularly ring them for advice. That’s all part of the service.

“BMG retained our staff during the downturn and added a lot of additional expert knowledge, while others were letting their people go. That leaves BMG in a strong position, with a business driven by excellent people.”

Today, brothers Brian and Tony are still very much involved alongside Joseph Mc Gloin as the company’s Commercial Director and Tony’s son Bernard as Retail Shop Manager . All of them are very much hands-on, offering a personal touch and making themselves available to assist customers in any way they can.

“Of course, we still need to be cautious about the future. The north west is still lagging behind with the threat of Brexit looming – Varying regional sales trends are very apparent at United Hardware Group meetings – and unfortunately I can’t see that changing any time soon, so we have to work harder and cover a larger area to compensate for this.”

Free and fast deliveries is yet another part of their customer-driven service. BMG have three lorries on the road daily and are still providing free deliveries which it’s trade customers would value highly.

Repeat business from satisfied customers is what drives this success story. “People have come to trust BMG – from the main contractors who have large trade accounts with BMG, to the small builder and the householder, we are here for everybody and we strive to help people throughout their building or renovating experience.”

With unbeatable choice, quality products, outstanding service and expert advice available, it’s little wonder that BMG Hardware & DIY and Donegal Town Hardware & DIY continue to set the pace in the north west. They’ve been at the forefront of the builders’ providers market for more than three decades and are intent on remaining there for many more years to come.

BMG Hardware,

Finner Road Roundabout,


Co. Donegal.

Tel: 071 9841455

Email: [email protected]

Web: bmghardware.com

Taken from Building Ireland Magazine, June 2018, Vol 4 No 5