Marketing is expensive and no easy task for small business owners within the Construction industry, but you cannot neglect the fact that marketing is also one of the most important building blocks for your small business.
Director of Little Lambe Consultancy offers her Top 5 Marketing Tips to simply bring
your construction business up to date and emanate a professional polished
persona. These tools are free, take a few minutes of weekly management and most
importantly, won’t blow your small marketing budget.
- Activate your Google My Business – A free tool for all businesses to use, Google My Business enables
your business profile to appear when people are searching for your business or
businesses like yours on Google Search or Maps. Google My Business makes it
easy to create and update your Business Profile—so you can stand out, and bring
- Set up your social media channels – Every business within the
construction sector should have a LinkedIn Business page. LinkedIn is the
business social network platform to show off your work and employees and its
free! What it does require though is weekly updates and interaction with other
businesses and potential clients. Other social media channels like Facebook, Instagram,
Twitter and Snapchat, may not be of value unless they fit with your target
demographic. For instance, a plumber likely isn’t going to gain a lot of traction
on Snapchat, whereas an e-commerce clothing retailer likely would.
- Show instead of tell – Instead of just telling your customers how great your materials
are why not show them. LinkedIn is the perfect network to highlight to prospect
customers and business where your products are being specified, projects you
are working on and even site visits that your company is at. People want to see
your business in action and where your team is. Focus on high quality imagery
and engaging content and see your profile grow from strength to strength.
- Ask for Reviews – Ask your existing customers to review your
small business on Google or other major reviews sites. Simply asking can remind
them to do so. More reviews can lead to better visibility in review site search
results (though this isn’t a guarantee). Just make sure you aren’t pressuring
anyone to leave fake or deceptively positive reviews. These can then be used in
marketing collateral later down the line, once the customers are happy for the
material to be used.
- Spruce up your Email Signature – Your email signature may be
the most neglected or forgotten potential part of your marketing strategy. It
will be seen by everyone you’re sending an email to, but often times, business
owners don’t include anything useful at the end of their emails. Use a service
like Wisestamp to curate your own professional layout, or just
create one in the email settings of the email provider that you use. You can
include your latest products, blog post, social media profiles, or link to your
These five, free marketing tools will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.Little Lambe consultancy is a dedicated construction marketing agency helping construction businesses to grow their brand and increase overall sales.
Little Lambe Consultancy, Lynn Lambe